News Release
Thursday 1:15 GMT Thursday 1 April 2007
FOOD
CONSUMER
Burger King
Burger King UK today announced the launch of its latest salvo in the battle of the Burger Wars - the new left-handed Whopper - which will become available nation-wide tomorrow April 1.
The UK's most preferred hamburger will still consist of lettuce, onions, pickles, mayonnaise, ketchup and four-ounce flame-grilled hamburger patty, but the sandwich has been re-designed to fit more comfortably in the left hand. This will result in fewer condiment 'spills' for left-handed hamburger lovers.
The new Left-Handed Whopper will have all the condiments rotated 180 degrees, thereby redistributing the weight of the sandwich so that the bulk of them skew to the left.
"We have always been proud of the fact that we offered 1,024 ways to order our flagship Whopper sandwich, now we are offering 1,025 ways! It's the ultimate 'Have It Your Way' for our left-handed customers," says Lorraine Thomson, Marketing Director for Burger King UK.
The Left Handed Club estimates that nearly 11 million left-handed customers visit Burger King restaurants in the UK each year. Lauren Milsom from the Club comments: "We are delighted that Burger King has recognised the difficulties of holding a hamburger in your left hand that has a natural right bias to it. We urge all left handed hamburger lovers to visit their nearest Burger King and taste the difference for themselves."
Initially, the Left-Handed Whopper will only be available in the UK, however Burger King is considering plans to roll it out to other countries with large left handed populations.
Notes to Editors:
Burger King UK and its franchisees operate 527 restaurants around the country and more than 10,000 restaurants in 53 countries and international territories around the world. In fiscal year 1998, Burger King had system-wide sales of $10.3 billion. Burger King UK is a subsidiary of Diageo plc, one of the world's leading branded consumer products businesses.
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10 comments:
Being left-handed myself, I can really appreciate this! It is tiresome always spilling ketchup down the front of my shirt.
I'm not a huge Burger King fan, but I'm curious to know how this is gonna work out.
Hey, wait a minute! Aren't you supposed watch that kinda stuff? Well, aren't we all??? I haven't been to Micky D's in quite awhile, and I hope I keep that up!!!
as a lefty, too, I have to ask if this is bullshit because this is stupid.
the only thing leftys really need (but let me also say that I do not need this any more--more than 2 years) is for auto makers to finally put ashtrays on the drivers left side. ethically, it just isn't proper to continue to use the world as an ashtray.
come on, Chuck, you have to still use your right hand for more things than jacking off.
I learned in school to not rely on left-handed scissors. etc.
I'm a switch hitter.
my point exactly!
and like my unit, I hold my burgers with 2 hands
um, is there any way I can play this off?
You both caught on to my little April Fool's joke. Good job people!
It wasn't hard. Anyone who has ever served time at a burger joint knows that condiments are put on in rings. Having done my time at this flavor in particular...
I have blacked out all my time served in burger joints. and when those memories return I'm just going to club them out again.
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